Foundations of Fashion Design & Marketing – Part 2
SOFACourse Overview
Part 2 of the Fashion Design Studio series focuses on cultural identity, collection development, and creative direction. This course builds upon foundational design skills and introduces learners to more advanced concept development and professional workflows used in the fashion industry.
What You Will Learn
- How cultural identity and heritage influence fashion design
- Ethical and responsible use of cultural inspiration
- Developing strong design concepts from research
- Building cohesive fashion collections
- Applying creative direction across multiple designs
- Understanding pre-production planning and workflows
Course Structure
The course is divided into two main design studios:
- Design Studio 2 — Cultural Identity & Local Inspiration
Focuses on cultural research, symbolism, traditional textiles, and translating heritage into modern fashion concepts. - Design Studio 3 — Collection Development & Creative Direction
Emphasizes building cohesive collections, creative storytelling, consistency in design, and preparation for production or presentation.
Who This Course Is For
This course is designed for beginner to intermediate fashion design students, creatives, and aspiring designers who want to strengthen their conceptual thinking and understand professional design processes.
Assessment & Progression
Each design studio concludes with a graded assessment to evaluate conceptual understanding, ethical awareness, and practical design knowledge. Successful completion prepares learners for advanced design studios and real-world fashion projects.